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Tuesday, 21 May 2013

Design Methodology

Our product and service methodology consists of the following essential steps.

Requirement

A look at your requirement. Whatever it is that you are hoping to promote. What features does it have? And more importantly what benefits does it bring to your potential customer. NOTE this process is the most important part of the project. From this list of benefits will grow the framework and emphasis of the website

Customer

A look at your typical customers. Do they belong to a typical market "value segment"? What are the things that are important to them? What "style" do they respond to? Funky? conservative? friendly? What problems does your product or service solve for them? What need or want does it fulfil?

Your Competition 

A look at the competition. What do they do better than you? What do you do better than them? What can you offer your customers that they can't/don't? Why do your customers prefer to deal with you (HINT: ask them!)? This process helps to determine your USP (Unique Selling Proposition). The thing that sets you apart from everybody else in your line of business.

Goals 

Establish the goal of the website. Exactly what action do you want your site visitors to take? place an order? Join your email newsletter? Request your freebie? Generate a sales query? They must do SOMETHING. What are the primary and secondary objectives?

Design & Usability 

Establish the look and feel, design the structure and navigation while complying with accepted usability standards.

Build and code.

Then and only then does page construction and coding begin.

Testing

We test the browser compatibility, navigation, forms, links and database programming. We don't want your reputation tarnished by having your prospects find the problems before we do!

Acceptance testing

This is usually a short period after launch in which the client may ask for amendments (but not major changes outside of the original scope) at no charge. The length of time appropriate for acceptance testing will depend on the size, complexity, and technology architecture of the web site.